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Coconut Oil
Certified organic and non-GMO
Made from fresh coconuts, not dried copra
Cold-processed Unrefined Chemical-free Unfermented
Unbleached, Undeodorized, Unhydrogenated,
Pure white like fresh coconut
Tastes like fresh coconut
Has a fresh coconut fragrance
 How coconut oil is processed is the key to optimizing its taste, texture, color, and aroma. Within two hours of Nutiva's coconuts being chopped, the oil is cold-pressed at below 104 degrees. Contrast this with 99 percent of the coconut oil used today in cooking and body care. First, the coconut is chopped and left to dry in the sun for days. Then the meat is scooped out and sent thousands of miles to giant oil mills where the oxidizing coco meat is refined, bleached, and/or deodorized. Ironically, this product is often labeled as "certified organic".
There is no comparison between Nutiva's raw, extra-virgin Organic Coconut Oil, with its light taste, pleasant aroma, and pure white color, and industrialized coconut oil, with its bland taste, faint aroma, and off-white color. Please note that any tiny brown specks found at the bottom of Nutiva's Coconut Oil are from the coconut fiber and are indigenous to extra-virgin coconut oil.
Coconut oil is about 50 percent lauric acid, a rare medium-chain fatty acid found in mother's milk that supports healthy metabolism and is now being studied for its anti-fungal, anti-viral, and antibacterial health-protecting properties. Overall, coconut oil contains 92% saturated fats, and only 1% Omega-6, the fat Americans get way too much of.
Since the 1960s, coconut oil has been unfairly labeled as "unhealthy." The media reported studies of how tropical coconut oils were laden with artery-clogging fats. What wasn't reported was the fact that the coconut oil used in the studies was hydrogenated — not the virgin oil used for centuries as a staple food. We now know it's hydrogenation — artificially adding a hydrogen molecule to oils in order to make them shelf-stable — that's the problem, not coconut oil. Hydrogenated soy, corn, and canola oils — loaded with dangerous trans-fats and processed with toxic hexane solvents — are routinely added to packaged foods. Hydrogenation fattened corporate profits and American waistlines, and is now linked with diseases.
Why is it that baby formulas often include coconut oil as an ingredient? Because coconut is one of the most healthy super foods in the world. Coconut oil is cholesterol- and trans fat-free, contains only 1% Omega-6 and is rich in medium-chain "good fats" that doctors recommend.
One of the good fats that comprises about 50% of coconut oil, is lauric acid. Lauric acid is a rare medium-chain fatty acid found in mother's milk that supports healthy metabolism and is now being studied for its anti-fungal, anti-viral, and anti-bacterial health-protecting properties. Some researchers predict that lauric acid will become as well known in health circles as Omega-3 is today. In fact, the Monsanto company has already developed a GMO canola oil variety that attempts to mimic coconut oil's high percentage of lauric acid. As we learn about the downsides of consuming too many Omega-6 vegetable oils, coconut oil is making a comeback. We suggest 3 tablespoons of extra-virgin coconut oil a day.
Hydrogenated Trans Fat or Healing Coconut Oil
The FDA will begin requiring the labeling of "trans fats" in 2006, and as a result the entire fat category is undergoing a review of its traditions and assumptions. Nutiva is well positioned to deliver the nourishing "good fats" in its hemp and coconut oil products, which can play a vital role in our health. Outdated "corporate-speak" assumptions including "zero fat is good," "tropical fats are bad," and "lots of vegetable oils are beneficial" are being increasingly questioned by millions of Americans.
The traditional Pacific Islander diet included large quantities of coconut, and those who still follow this diet have a low incidence of heart disease or overweight. When a Western-style diet including vegetable oils replaces their traditional diet, all of the fat-related diseases common in the United States begin to appear.
Besides its nutritional value, Nutiva Coconut Oil makes a luscious and soothing massage and body oil for dry and or damaged skin*
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